When you're running a business, often you think more about what's happening inside of it rather than outside.
While great customer service and products are keys to success, you also have to worry about what message the outside of your business is sending. If the exterior paint looks old and tired, then that might reflect badly on you.
There could be other reasons to update the exterior paint. Let's look at six reasons to freshen up your business exterior…
Humidity can cause mold to grow on the outside of your business. While this may or may not pose a health risk from mold spores, it can give customers the impression you don't mind there's mold on your building. That can lead to a negative first opinion from them.
Mold can also cause damage to your building's exterior if left unchecked, so it's best to stop it in its tracks with a new coat of paint.
There can be a wide variety of reasons why paint starts to flake, from excessive moisture to low-quality paint. But regardless of the cause, it will most definitely take away from the curb appeal of your business and send the wrong message about the quality of what's offered inside.
You want your business to stand out, but that beautiful red or blue exterior isn't going to get much attention is the paint is losing its brilliance.
If you notice the color significantly fading due to sunlight exposure over time, then it's time to give it a new coat of paint that’s designed to last.
There's a phenomenon called chalking in relation to painting. It actually will start to come off in a powdery form that can leave residue on hands and clothing, which your customers probably won't appreciate.
Chalking can be the result of improper application or using interior paint for outdoor purposes. It can also cause an overall faded look to your business. Don't waste time getting it repainted, as the problem will only get worse.
Perhaps you've changed the identity of your business and you want your business exterior to reflect that. It could be adopting new company colors into the paint job for brand continuity, or it could be adding a new painted logo.
Whatever the case, your marketing should be consistent to avoid consumer confusion, and the way the outside of your business looks ties in with that theme.
Using pressurized water to clean painted surfaces can be highly effective, even in cases of graffiti. But when the high-powered water jets are no longer able to clean off stains or remove spray paint tagging, then it really only leaves you with one option: call a painting company.
If you're planning on putting some money into improving the look of your building's interior, don't forget to consider the exterior paint as well. Its appearance can make an impact on customers whether you intend it to or not.
To find out more about professional painting services for your home or business, contact us today.